Resume

PROFILE

Award-winning artist / creative consultant skilled at innovative on-brand solutions with extensive graphic production experience for Web, Search, Interactive Disc, Print, Audio, Video & Live Event.

A dynamic Team player and detailed Project Manager with well-developed written and verbal communication abilities.

Highly skilled in client/vendor relations and negotiations; talented as well at building and maintaining win-win partnerships.

Results oriented passionate hands-on leader who is an expert at creating engaging communication designs.

A touch-point innovator for effective awareness, engagement, conversion & retention performance.

Accustomed to performing in intense deadline-driven environments with an emphasis on tight budget requirements.

 


 

CAREER EXPERIENCE

Current Contract NDA, Chester, PA January 2008 – (ongoing)
Creative MultiMedia Consultant
Advise, invent & develop best of breed strategies for all internal and end-customer-facing media solutions including logos, landing pages, symposium presentations, vlog GUI, just-in-time informational hand-outs, and other print marketing materials from concept through production and post measurable analysis.
•   Since January 2008, currently serving at a multi-million dollar academia entity as it’s sole ITS-centric MultiMedia Creative Consultant for a vast array of large-scale print and web-based projects.
•   Currently developing an information security application for 7,000+ end-users.
•   Consult Higher Education Act, EPA & FERPA compliance.
•   Data Decay management
•   Student Ethnographic Development
•   Actively campaigning green-initiative grants.
•   Track approvals & deliveries.

Self Employed (Freelance), (location listed per client) August 2007 – December 2007
Creative Solutions Consultant
Produced a vast array of multimedia projects for Medical, eCommerce, Food Service, Direct Ordering and Communication verticals.

PHENSA Chester, PA – client
Phensa.net
•   Website Content Framework ReDesign
•   Social Network Integration Strategy

Jim’s Pizza / South Jersey, NJ – client
LittleJimsPizza.com
•   Newsletter email marketing.
•   GeoDemographic Social Networking in Delivery radius.

ChristianLoveNovels.com / Philadelphia, PA – client
•   SEO Organic Long Trail Keyword Bucket Campaign :
•   Event Production Consulting
•   Corporate Identity / Branding Design
•   Initiated cross brand B2B ecommerce business opportunities.
•   Wordsmith Twitter Message Design & GeoDemographic Broadcast

Canine Justice Network / Cincinnati, OH – client
CanineJusticeNetwork.com
•   Non-Profit Message Development
•   Corporate Identity / Branding Design
•   Dog/Human MatchMaking Street Flyer Design
•   Website Fundraising Design

Bygone Video LLC / Nashville, TN – client
BygoneVideo.com
•   eCommerce Branding Design
•   Website Checkout “critical-path” Design

Studio Nine Photography / Philadelphia, PA – client
StudioNine.com / StudioNineBlog.com
•   Target Audience Branding Design
•   Website Vlog Engagement Design

Concepts LLC / Los Angeles, CA – client
Concepts-LLC.com / TheNightClubRevolution.com
•   Entertainment Venue Design
•   Event Production Consulting
•   Corporate Identity / Branding Design
•   Investor Website Design

Hotwire Communications, Wynnewood, PA May 2007 – August 2007
Web Project Manager
Defined, developed and implemented graphics for IPTV, Print & Web
•   CPM managing contracting artists.
•   Trained other employees on Software packages.
•   Graphic Design for Web & TV Menu Interfaces.
•   Strategize social networking.
•   Provided art direction to development team.
•   Negotiated statements of work and budgets with outsourced agencies.
•   Created work flows and on-line programming strategies for IPTV.
•   Monitor competition and introduce new ideas for enhancing customer experiences.

ING DIRECT BANK, Wilmington, DE December 2006 – April 2007
Web Marketing Graphic Designer
Collaborated with Marketing Director to present strategy and design solutions to business stakeholders. Media silos included DM, TV, Event, Smart-Sell, SERM, with primary focus Web & SEM/SEO channel solutions.
•   Omniture & Coremetrics Statistics analysis:
Reviewing and optimizing PPC campaigns, including thorough analysis of keyword lists, text ad relevancy, landing page quality and profitability of campaigns
•   Measurable Result Design (e.g. HeatMap Design) for Web Performance Reports.
•   Extensive behavioral Graphic Design on Experiment (DOE Testing) for conversion web landing pages.
•   Designed, implemented text & environmental display advertising.
•   Big & Little “IA” Design elements.
•   I.T. Business Continuity BASEL compliance –

Independent Service Bureau, Odessa, TX October 2000 – July 2006
Art / Creative Director
Founded start-up (employing 8-12 people) servicing 60 ongoing accounts, and over 500 engagements for leaders in ten verticals.

•   Designed, developed, coded and maintained websites, Graphics for ad campaigns & business solutions as a full-service production house Service Bureau for regional Ad Agencies for independent business Clients including this assortment :
•   Restaurant: Zucchis.com, CampbellsCatering.com
•   Medicine: EuPraxia.com, IntegtativeMedicalCenter.com
•   NightLife: DosAmigosCantina.com
•   Fashion: DitzyDames.com, 3DTailor.com, HorseshoeBayInteriors.com
•   eCommerce: AlphaDataConnections.com
•   Goverment: MarineHeritage.org
•   Municipality: GrowLamesa.com
•   Non-Profit: CommemorativeAirForce.org, VeteransMemorial.us, KeepOdessaBeautiful.com
•   Invention: GranaldoElectronics.info, ThunderStruckInc.com
•   OilFieldIndustry: HickmanSales.com
•   News: CBS7.tv
•   Film: DesertReel.com
•   Radio: ClearChannelRadio
•   Speakers: KathyFirkins.com, SeedsForSuccess.com
•   Communications: Area-Wide Phone Book
•   Law: DavidGreenhaw.com
•   Green: WindStreamEnergy.com
… and over 200 other Clients.

•   Coordinated and scheduled weekly creative Management by Objective S.W.O.T. meetings for Art Dept including layout, conceptual, functionality, engagement and repository production.

USAOnline Incorporated, ISP, Midland, TX February 1999 – September 2000
Interactive Graphic Designer
Developed stabilizing IT Support & Web solutions in a chaotic ad-hoc fire-fighting business environment.
•   Designed & Produced 40+ page in-house monthly magazine with packaged Print Advertising.
•   Multi-location management of coordinated operations for five satellite offices in Texas & New Mexico.
•   Responsible for branding and maintaining consistent corporate identity throughout all initiatives across all satellites.
•   Closely worked with President to create business plans and strategies using wireless P2P broadcast technologies.

GaeaNet Design, Cincinnati, OH May 1997 – January 1999
Art Director
Performed leading role in the conceptualization, design and production of over 20 verticle small business catagories.

Art Directed, Developed, and Produced 32 website clients coupled with miscellaneous Print Advertising Design paraphernalia.

Assorted Clients included :
•   Entertainers: 4RedHair.com
•   Machinery: Bartels-Inc.com
•   Manufacturing: EagleCustomHomes.com
•   Restaurant: Deshas.com
•   Authentic Dining: JackQuinn.com
•   Major League Sports: CincinnatiReds.com
•   RealEstate: ChipShaw.com; JeffRameyHomes.com
•   Music: BaroqueViolinShop.com; Cremona.com
•   Non-Profit: GCCPA.org
•   Academia: WrightState.edu Dept. of Medicine

Paradigm Communication Group, Cincinnati, OH May 1996 – April 1997
Interactive Graphic Designer
Multi-Media Graphic Designer which produced Web, CD, TV Storyboards, Set Design & Digital Forensics.
•   Best boy/grip (non-union)
•   Lead Web Designer
•   TV Commercial Storyboard Artist
•   Co-led Web Programming

Assorted Clients included :
•   Tide Detergent: TheClothesLine.com
•   Formica Global: Formica.com
•   Baldwin Piano: Pianovelle.com
•   AndrewJergens: Bioré.com
•   Alcoa: Interactive Sales GUI Application
•   Arby’s Resturaunts: :30,:60 TVspots & print
•   Cincinnati Bengals: SeasonTicket Infomercial

Anything Airbrushed, Cincinnati, OH April 1995 – May 1997
Illustrator / Artist
Airbrush Illustrator and Fine Artist which also designed event promotional materials for the tri-state area.
•   Developed ‘ground-breaking’ methods for template technique, portraiture ‘dark flesh’ color and spray-away hardware management.

•   Solely conceived and then partnered with founder to expand one storefront into a second successful water amusement park satellite which still thrives seasonally.

SOLUTION EXPERIENCE

Extensive skilled graphic design experience in the following : ( including various other types of projects not listed…)

Print Graphic Design

•   Corporate Identity Design
•   Takeones Flyer Design
•   Newsletter Content Design
•   Promo Posters Design
•   Targeted Direct Mailer Design
•   Magazine Layout & Publication
•   Media Kit Design
•   Annual Report Layout & Design
•   Print Advertisements
•   Environmental Signage
•   Vehicle Wrap Ads
•   Menus & Music CD Covers
•   Labels & Packaging
•   Large Format Displays
•   Niche Specialty Items

Multimedia Graphic Design

•   Brochure-ware 1.0 Website Design
•   E-commerce Website Design
•   Social/UGC 2.0 Website Design
•   Flash Interactive Website Design
•   Digi-Photo & Video Graphics
•   3-D & Animation
•   Forensic & Court Graphics
•   Interactive Disc click-thru Design
•   Interactive TouchScreen Design
•   Storyboard Graphic Layouts
•   Favicon & Avatar Design
•   Photography Set Design
•   Location Scouting & Design
•   Video & Film Set Design
•   Traditional Illustrator & Painter

Graphic Design Strategies

•   Brand Portfolio Strategies for [Conversion]
•   Brand Proposition Strategy for [Cultivation]
•   Brand Creative Direction for [Awareness]
•   Project Management
•   Competitor Profiling & Strategies
•   Big & Little “IA” Management

Marketing Graphic Design

•   Targeted E-mail Campaign Design
•   Geo-Demographic Targeting Design
•   Psycho / Behavioral Design
•   Multi-Variable DOE Testing
•   LIVE Event Graphics
•   Environmental Graphics
•   Press Release Support Graphics
•   Conference Exhibit Design

TECHNICAL / SKILL PROFICIENCY

Affluent in assorted creative development environments below : ( including various other packages not listed…)

Print

Extensive pre-press knowledge.
•   Quark Xpress
•   Adobe CS3 Bridge
•   Adobe CS3 Photoshop
•   Adobe CS3 Illustrator
•   Adobe CS3 Streamline
•   Adobe CS3 Version Cue
•   Macromedia Freehand MX
•   Adobe PageMaker 7

Web

Web-based Design & Development
•   Adobe Dreamweaver CS3
•   MS Visual Studio .Net 2003
•   Adobe CS3 Acrobat Pro
•   Adobe CS3 Fireworks
•   Adobe CS3 InDesign
•   Adobe GoLive CS2
•   Microsoft FrontPage
•   Eclipse Application Platform
•   JQuery & YUI Frameworks

Interactive / Multi-Media

•   Adobe CS3 Flash
•   SoThink Decompiler 3.5
•   Macromedia Authorware
•   Macromedia Director MX

Audio / Video

•   Avid & Avid Express DV
•   Adobe CS3 Premiere
•   Adobe CS3 OnLocation
•   Adobe CS3 After Effects
•   Media 100
•   Avid & Avid Express
•   Pinnacle Video Capture
•   Camtasia Studio
•   Jing
•   Captivate 4

Programming

Custom Application Development
•   Web-Browser based :
HTML 4, DHTML, DOM 2, CSS 2, JavaScript, Perl. AJAX, YAML, XML, XSLT & Water
Web Server based: PHP, MS ASP.Net 2.0 & 3.5

•   Enterprise Application based:
Java w/ Xerces, JavaMail, Nail/Mutt MTA, JCE, JavaBeans, JNDI, JSON, MS Visual Basic 6 & MS Macros
•   Multimedia based :
ActionScript 2.0, Lingo 9.0, Magma, G-Code / Deesel

•   Administration consoles :
DOS including Batch Files / Cron Jobs, .bat to .exe conversion packaging, SSH Putty w/ Bourne CLI, X-windows, bash terminal commands & CISCO IOS.
•   Source Control Management :
Git, BitKeeper

Other Noteworthy Software

Adobe Design Premium CS3 Suite including Flash, Dreamweaver & Director, Microsoft Office 95/98/2000 & 2007 including Outlook, Excel, One Note, Visio, & InfoPath, Visual Studio Interdev, Silverlight, SourceSafe, BaseCamp, Documentum, FreeMind, Blackbaud Raiser’s Edge, Zope, Plone, WordPress

Database

•   Platform Experience (grid & jagged data)
MSSQL, MYSQL, UniData 7.1, XML 1, LDAP 3, ADO, MSAccess & CSV flat files

Server Environments

MVC/MTV, JQuery Thickbox, Bootstrap, Maya MEL script, Yahoo! User Interface Library, DotNetNuke 4, WAP, Zend Framework Library, WAMP, Apache Web Hosting, Tomcat/Jakarta, Ant, DNS Domain Steering, Ascend RADIUS, MS Exchange Server, SQL 2000 Server, Solaris Server, Linux : RHEL, Free BSD, Ubuntu & Caldera Red Hat Server Platforms, VMWare & vSphere System Virtualization.

EDUCATION

Widener University, Chester, PA, June 2007 – ongoing (part-time)

Bachelors in Liberal Arts and Computer Science Concentration,

NJ Career Center, Vineland, December 2007 – July 2008
Sylvan Prometric/Pearson VUE Microsoft Application Developer (MCAD) in .Net Application Design & Development PrepTest Qualified to take Certification Exam

Dimensions of Behavior, Midland, TX, Fall 2003 – Winter 2003
DiSC Profile Segment Number is :: 7447 – Creative in Personnel Profiling / Team Building

The Art Institute Of Cincinnati, Cincinnati, OH, September 1994 – July 1996
Associate Degree in Applied Sciences in Design, * ( Top of Class )

Scarlet Oaks Vocational School, May 1994 – August 1994
Photography Certificate in Photography & Special Lighting Techniques, 4.0 Grade Point Average
Little Miami High School, Cincinnati, OH, September 1990 – June 1994
Graduation Diploma in Math & Science concentration, 3.87 Grade Point Average

RECOGNITION

•   August 2008 :: Written Exam Level 03 Achieved of the National
Teachers Exam (NTE) Scoring Guide
•   ADDY Award Winner :: 2007 MoveOutMoveUp.com – Financial Interactive Website Design
( Spot Graphics & Project Management )
•   1st Place Winner :: 2005 ” Rachel’s Challenge ” – Tribecca / Amazon.com
iFilm Festival
( On-Location Grip & Project Management )
•   Honorary Business Member :: 2002 Small Business Association of Texas – recognized by Texas GOP Representative Tom Delay
•   Who’s Who in American Business :: 2000 Notable Professional of Merit – recognized for Multi-Media Leadership
•   Golden Effie Award Winner :: 1998 Biore’© – AMA Product Launch
( Website development & Brand awareness )
•   Silver Addy & Bronze Medal Winner :: 1998 NY Multimedia Festival –
( Graphic Design for Demo CD )
•   1st Place Winner :: 1997 CincinnatiReds.com – MLB Website
( SEO web visitor stickiness organic traffic development )
•   Addy Honorable Mention :: 1996 BaroqueViolinShop.com – Cincinnati AdClub
( Website design & development )

•   Coordinated a “Positive Alliance” initiative of outside dollars (grants & investors) cultivating B2B relations to further fund SMB projects.
•   Boosted Marine Heritage Foundation’s e-commerce net gains 300% over the span of the 2 year website hosting contract.
•   Expanded the ArtStudio’s net profits est. 135% by opening up and incubating its first remote satellite stand.
•   Budgeted $150,000 our Web Production Team was a critical roll-out component that contributed to Biore’© reporting profits over 127 MM in its initial 16 months as it began to define a new ‘space’ in facial care products.

HOBBIES

Local Municipal e-Governance, Intense Cardio Fitness, Kickboxing, Weightlifting, Painting, Networking, Writing & daily Reading.